The Metaverse is rapidly evolving, becoming a strategic tool for innovation within public administration (PA). Filippo Maria Capitanio, CEO of 4 made in, confirmed this trend in a recent interview with Open Gate Italia, where he offered in-depth insights into how the Metaverse is opening new opportunities for the public sector.
Often perceived as a platform for entertainment, the Metaverse is now emerging as a fertile ground for developing advanced services in PA. According to a European Commission report, by 2027, many advanced countries will introduce Metaverse solutions for citizen services, digital identity management, public consultations, and staff training.
“A citizen could enter a virtual town hall to receive personalized assistance from an avatar of public officials, equipped with AI to answer a wide range of questions—an evolution of chatbots. Or, a real-time virtual town council meeting could take place, where 3D urban planning models are shared on a virtual timeline. In short, the Metaverse can be seen as a virtual representation of the world.”
A More Inclusive and Continuous Access to Services
One of the key advantages of the Metaverse in public administration is its ability to ensure continuous access to public services, 24/7, removing geographical barriers and improving administrative efficiency. Interactions via avatars make communication with public institutions less impersonal and more engaging, potentially fostering greater civic participation and making citizens active participants.
The Metaverse as a Tool for Training in Public Administration
One of the most promising areas for Metaverse applications in PA is training. The Metaverse can transform learning by making it more practical and interactive. “In the case of PA, officials can train directly within the system, experiencing firsthand the benefits and potential of this tool. It becomes clear that it’s a solution that truly facilitates their work.”
Concrete Projects and a Vision for the Future
4 made in has already launched significant Metaverse projects. A notable example is the virtual environment created for IUL University, where students can participate in interactive lessons and workshops through avatars. Filippo Maria Capitanio views the Metaverse as an inevitable next step, as digital transformation is already underway, and the Metaverse represents its next frontier. Preparing for this shift requires a robust change management process to guide public institutions through the transition.
According to the CEO of 4 made in, successful adoption of the Metaverse in public administration depends on collaboration between institutions, tech companies, and universities. Developing standards and guidelines will be crucial to ensure ethical and inclusive use of these technologies, while simultaneously investing in digital training and infrastructure.
With a strong commitment to digital transformation, 4 made in positions itself as a strategic partner for institutions looking to lead the change and harness the potential of the Metaverse to build a more inclusive, efficient, and innovative public administration.
Read the full interview on Open Gate Italia.
