Goals
and Needs
The need was to optimize investments and performance with the aim of obtaining brand domination within online properties, the consistency of communication, wholesales participation, monitoring.
Align brand communication with that of authorized retailers to maintain an adequate and consistent reputation of brand, to support the brand image and ensure the maximum
visibility and correct positioning.
Approach and Solutions
Key features of the solution include:
- Digitalization of Top 50 Retailers. This included the development of custom websites tailored to each retailer’s brand identity and audience, leveraging technologies such as Google Business Profiles to enhance online visibility. Additionally, bespoke social media profiles were created to amplify brand presence and engagement on popular platforms.
- Management of Retailers Social Media Profiles
- Development of E-Corner Project:
- Advertising in Co-branding Initiatives
- Quality Monitoring (brand image and product prices online management)
- Masterclass
- Gamification app to increase sales
Swift 
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