Driving Growth Through
Digital Excellence

About Us

Our Mission, Vision, and Values

We are a team working to help our clients to empower Innovation and Amplifying Performance, and we are a company specialized in Digital Innovation and Services for the real economy with the aim of anticipating the future and being your partner to drive national, international, cross-cultural growth

Our expertise is primarily focused on the retail, luxury fashion, and tourism industries.

Our values reflect the thinking of our founder, Filippo Maria Capitanio, managing director from 2013, who was a major force in shaping the firm. We have made subtle updates to our values to align with the changing times. Each year, we dedicate a day to collectively reflect on the significance of our values in both our work and personal lives.

Our Mission

To empower innovation and amplify performance for our clients by delivering specialized digital innovation and services tailored to the real economy. We are dedicated to anticipating the future and serving as your strategic partner in driving national, international, and cross-cultural growth.

Luxury Retail
Travel & Hospitality
Logistic & Transportation
Art
Education
Smart Cities
Real Estate
Marketing
Data & AI
Our Vision

Our vision is to foster a culture of continuous learning and adaptation, enabling our clients to thrive in an ever-evolving digital landscape. We believe that by embracing innovation and staying ahead of industry trends, we can provide unparalleled value and support to our clients. Our commitment to excellence drives us to constantly seek new ways to enhance our services and deliver outstanding results.

Our Values
1
Innovation

We embrace innovation as the cornerstone of our approach, constantly seeking new solutions and pushing the boundaries of what’s possible.

2
Excellence

We are dedicated to delivering excellence in everything we do, striving for the highest quality standards and exceeding expectations.

3
Partnership

Collaboration is key to our success. We value partnerships and teamwork, working closely with our clients, colleagues, and stakeholders to achieve shared goals and drive mutual growth and success.

4
Anticipation

We are forward-thinking and proactive, anticipating market trends and future challenges to stay ahead of the curve.

5
Integrity

We conduct ourselves with honesty, transparency, and integrity, earning the trust and respect of our clients, partners, and colleagues.

6
Social Responsibility

We embrace our responsibility to contribute to social good, sustainability, and ethical business practices, leveraging our expertise and resources for the greater benefit of society.

Why ‘’Made In’’
Our Heritage and Evolution

Born in the prestigious goldsmith district of Arezzo, our journey began with a deep-rooted commitment to celebrating “Made in Italy.” In 2013, the Google.org “Eccellenze in Digitale” project inspired and guided us to blend this tradition with digital innovation, expanding our vision beyond borders.

Heritage
Made in Italy
Innovation
Tradition
Evolution
Partnership
Global Excellence
Local Expertise
Global Excellence, Local Expertise

Today, “MADE IN” symbolizes our global mission: to deliver excellence, innovation, and quality across all markets—whether it’s “Made in Italy,” “Made in Japan,” or “Made in the USA.” We expertly merge global insights with local knowledge, tailoring our services to meet diverse market needs.

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Ready to kick off your growth journey?

Our experts are ready to listen to your needs and goals and craft a customized plan that suits you perfectly. Contact us today and let us help you achieve your desired outcomes with our strategic and technological consulting services.