Malo: the new international e-commerce

Malo, an internationally renowned luxury brand, has initiated a comprehensive redesign of its e-commerce platform to strengthen its digital presence and enhance the shopping experience on a global scale.

EXPERTISE

  • Shopify E-commerce development
  • Omnichannel strategy development
  • Marketing automation

Goals
and Needs

The Malo brand expressed the need to develop a new e-commerce platform that would reflect the brand’s elegant image while offering a simple and intuitive shopping experience. In addition to ensuring a refined and functional design, it was crucial to optimize the website’s usability and the purchasing process. This included implementing a series of integrations to guarantee real-time management of inventory flows and product quantities.

Approach and Solutions

To meet Malo’s needs, the project was developed with a structured, customized approach, integrating advanced technologies to create a scalable and international e-commerce platform.

The main solutions implemented include:

  1. Development on Shopify
    The platform was built using the Shopify CMS, chosen for its flexibility and scalability, optimizing the centralized management of catalogs, orders, and product data.
  2. Integration with ERP and Retail Systems
    A synchronization system was implemented with the AS400 ERP and PRO retail software to manage real-time customer data, product catalogs, inventory, orders, shipments, and returns.
  3. UX/UI Redesign
    The e-commerce design was optimized according to UX/UI best practices to ensure an intuitive customer experience and a sophisticated image consistent with Malo’s brand identity.
  4. Process Automation
    Marketing automation features were integrated, including abandoned cart recovery and user tracking, with custom templates aligned with the website’s design.
  5. Multilingual and Multiregion Support
    The site was configured in five languages and optimized for sales across global markets, with particular attention to Europe, America, Asia, and the Middle East.
  6. Logistics and Returns Management
    The shipping flow was automated with couriers such as GLS, SDA, and DHL, ensuring smooth delivery management. A return management system was also integrated, accessible to both registered users and guests.
  7. Customer Experience Optimization
    The customer experience was enhanced through the design of an intuitive and personalized shopping journey. Navigation was optimized with a user-friendly design and advanced search filters. Page load times were improved, and the checkout process was streamlined to ensure an optimal shopping experience, reducing abandonment rates and increasing conversions.

The implemented solutions enabled the creation of an advanced and functional e-commerce platform capable of meeting the operational needs of the brand and supporting Malo’s international growth.

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